Visit us at FI Asia in Bangkok!

Cefetra Dairy prepares to connect at FI Asia 2025 in Bangkok. 

As FI Asia 2025 approaches, Cefetra Dairy is gearing up to showcase its expertise and build new connections. We spoke with Henk-Jan Bouwman, Head of Account Management at Cefetra Dairy, to learn more about his role, the company’s vision for the Asian market and what visitors can expect from the team at this year’s event:

Building strong relationships across the region

“As Head of Account Management within Cefetra Dairy, I am responsible for all our client partnerships globally. In addition to this, I am serving our clients in the Middle East and Asia. During FI Asia, I will focus on engaging with our current and potential new clients to strengthen relationships and catching up on the wonderful world of dairy. With a strong presence in the Middle East and Asia, we are looking forward to engaging in conversations with partners old and new.”

Asia: A key market for growth

“The Asian market is a big market for dairy consumption, with a lot of opportunities for us to explore. Our current customer base is good and we managed to set up strong relationships, with possibilities for joint expansion. On top of that, there is still enough work to be done with prospects we do not serve yet. All in all, the Asian market plays a pivotal role in our export strategy and there is still sufficient room for growth for us in the region.”

Opportunities in dairy ingredient solutions

“Cefetra Dairy is nearly 4 years old, so that means that we are a relatively new player in the dairy landscape. It’s great that the possibilities are endless. This can be the more traditional opportunities of moving dairy powders into the evaporated milk and sweetened condensed milk industries, but also newer opportunities of exploring high protein solutions for the performance and lifestyle industry. Or solutions for food service.”

Supporting bakery innovation

“Dairy ingredients like cheese, milk powders and fat products play an important role in the innovation process. First of all, dairy ingredients are a building block in bakery in terms of product creation. In addition to that, these ingredients serve their purpose in topics such as functionality in the applications, taste enhancement and topics such as clean label.”

Expanding into sports & lifestyle markets

“Cefetra Dairy has recently entered these markets and is excited to engage with Asian sports & lifestyle players to explore possibilities to collaborate. Dairy plays a pivotal role in this market, especially whey powders since dairy protein is the best possible protein source for muscle recovery.”

A trusted partner for dairy solutions

“Visitors to FI Asia 2025 can expect more than just high-quality products. In general, Cefetra Dairy is a reliable partner for dairy solutions in any segment across the Asian region. I would like visitors to recognize this and feel that they can rely on us for ingredients solutions, in order to be successful in their markets. As we are a B2B player, I always say that I would like our clients to achieve success, because this means that we are most likely achieving success in partnership together as well.”

Meet the Cefetra Dairy team at FI Asia 2025 to explore innovative solutions and discuss the future of dairy in Asia! 

➤ Location QSNCC, Bangkok, Thailand
➤ 17-19 September 2025
➤ Stand no. B26